In the U.S. no rebates yet, so msrp OTD is pretty decent. If it's a demo you can get it for less. Freight is negotiable because it's only added to the price to show more for your trade. There really isn't any freight or prep, it's bs. You're stuck paying the document fee, it's not negotiable in most states, the dealer has to charge the same doc fee to everyone. You can ride away from the dealer at MSRP OTD (6% state tax + title, reg, doc fee, maybe a lien fee) and feel good about it. The more times you say "I have to think about it" or "I have to talk to my wife" or "got a better price somewhere else", the less you'll pay. If you want a Suzuki warranty that's gonna cost more, but you can negotiate the price too. List price for a $72 month "Suzuki" SEP is marked up 100%, sometimes more. Cost is around $500.